October 2012
| Business World Magazine | 121
Apricot Lane Boutique is the only specialty retail boutique company
that offers branded-fashion apparel, jewellery, handbags, accessories
and gifts in the styles and trends customers look for. It’s the kind of
brand that appeals to shoppers and entrepreneurs in equal measure.
Shoppers are drawn to Apricot Lane’s quality stylish clothing and
customer service. Entrepreneurs love it for their unique and success-
ful franchise opportunity.
The brand’s origin can be traced back to August, 1991, when
former firefighters and furniture retailers Ken Petersen and Tom
Brady opened their first retail gift store at Vacaville, California under
the name Country Clutter. It was a tremendous success, and less than
two years later, the Petersen-Brady partnership established a second
