106
| Business World Magazine |
October 2012
have over 1,200 locations across the coun-
try, and have “tremendous customer loyalty,”
says Diana Beaufils, Senior Vice President
of Miracle-Ear. “That sets us apart from any
other hearing dealer in America.”
Beaufils herself comes from a back-
ground in healthcare, and saw the hearing
industry as a growing one. “It’s an industry
that I believe has tremendous opportunity,”
she says. It is that opportunity that attracts
franchise owners.
Miracle-Ear has also been certified as
‘
World-Class Franchise’ by the Franchise Re-
search Institute two years running, and has
been consistently ranked #1 in the health-
care category among all franchise systems
by Entrepreneur Magazine. That prestigious
industry recognition gives potential owner’s
confidence in the brand, which also works to
make Miracle-Ear a good franchise purchase.
The industry itself is also an attractive
one. Currently, 26 million Americans are es-
timated to have hearing loss. Studies show
that number is projected to double by 2050.
On top of those statistics, awareness of the
impact of untreated hearing loss and the de-
