November 2012
| Business World Magazine | 87
to business. Among these is absolute willing-
ness to accommodate any size order. Atypi-
cal of other companies engaged in essentially
the same kind of service, HometownThreads
does not put restrictions on “minimum”
purchase orders. That kind of sense, relates
to real dollars and cents, because why in the
world should someone have to order 50 cus-
tom embroidered shirts, when they may only
need ten? This is the very demand that some
companies foist on to their customers, but at
HometownThreads, the focus is on fulfilling
orders, large or small, be it from enterprise
or individual. For all the creative, decora-
tive and aesthetically alluring accoutrement
of embroidered monograms, logos, insignias
and you-name-it novelty, this is a business
that makes it easy to do business, and that’s a
good thing because, as Hatch observes, “the
demand for personalized goods is continu-
ing to grow.”
THE EARLY HIRSCH-TORY
While one could certainly make the case that
society’s love affair with customembroidered
products has persisted through the ages, his-
torically, the ability to produce such goods,
especially that of genuine quality, was a time
consuming task and test of patience. Desire
exceeded ability to readily fulfill demand.
The origin of Hometown Threads aligns
with another company who introduced the
means, and mechanisms, that allowed great-
er accessibility to embroidered goods.
The late Harry Hirsh, founder of Hirsch In-
ternational Corporation, launched his com-
pany in 1968 and became widely known for
selling a line of knitting machines vital to
the production of sweaters, gloves and more.
Over time, as other innovations came along,