November 2012
| Business World Magazine | 65
respond twenty-four hours a day, seven days
a week, and three-hundred sixty-five days
a year. This connotes to complex and com-
plete devotion-to-service, for which some
people, are simply not cut out. In terms of
franchisees, Frohnhoefer says Sea Tow seeks
the “dynamic”.
“
We look for dynamic people who
can handle dynamic situations in all kinds
of conditions, and are dedicated to service,
who are capable of thinking outside the box
when the situation demands,” he says.
Frohnhoefer describes franchisees as
dedicated professionals who treat their op-
erations “as a true business… not just a job.”
He says many former military personnel
have found Sea Tow to be a good fit, but no
matter who comes aboard, the company pro-
vides quality training, in class and on-water,
which focuses on the array of issues that may
be encountered, which includes protocols
for confronting environmental hazards such
as oil spills.
On the financial side, franchisees ben-
efit from a split membership revenue system,
which essentially means that each respective
unit keeps the bulk of membership fees it col-
lects. Corporate headquarters is comprised
by a staff of fifty that render assistance in
marketing, accounting and communications
from a state-of-the-art contact center acces-
sible around the clock each and every day.