November 2012
| Business World Magazine | 63
volved securing trust, and participation,
from people within the boating community,
and being prepared (as well as “there”) to as-
sist them whenever the situation demanded.
That inspiration has since spurred the cre-
ation of close to 100 franchise locations that
collectively service some 200,000 members.
In the last five years, Sea Tow has earned na-
tional distinction twice as one of America’s
fastest growing companies: a seeming indi-
cation of consumer demand for their unique
service product and the model by which they
provide it.
Beyond the potential for life saving,
Frohnhoefer says the profession offers cer-
tain benefits in the way of lifestyle. Franchi-
sees perform an integral role in their respec-
tive hometowns, which also allows them to
regale in elements so appreciated by recre-
ational boaters – to brave the waves, with
wind in the hair, the smack of sun, sea foam,
on the skin… so free from the tides of te-
dium and office space encasement typically
endured by lamenting land-lubbers. O’ yes,
observes Frohnhoefer, “It can be a great envi-
ronment… you’re on or around the water al-
most every day and you’re not wearing a suit
and tie to work.”
SEAWORTHINESS
Nonetheless, not every day is dreamy, nor is
it necessarily driven by drama. Dedication to
duty, however, is an unceasing, unrelenting
and unmitigated aspect for those that choose
this career. The call to action can come at any
time. Operators must abide with ability to