November 2012
| Business World Magazine | 61
in the reasoning of an Ol’ Salt like Joseph
Frohnhoefer III. A veteran of the Merchant
Marine and Chief Operating Officer of Sea
Tow, Frohnhoefer has nearly thirty years of
experience helping those “in-need” which all
originates from the enterprising exploits of
his father. The Senior Joseph Frohnhoefer
was first to recognize something potentially
needed by boaters, and reacted by devising a
solution and system that has earned deserved
recognition, more substantially, respect, as
the on-water assistance fleet “of choice” for
boaters throughout the world.
ANCHORS AWEIGH
The creating of Sea Tow was compelled by is-
sues plaguing the USCG in the early 1980s.
Operating budgets had been slashed as ur-
gencies persisted in the policing of drug traf-
fickers and foreign refugees. The USCG es-
sentially halted helping in towing situations,
except in dire emergencies. The wake of that
decision could have easily swelled into dis-
appointment for a number of recreational
boaters. “There was a need that Captain Joe
had seen,” his son acknowledges. “He was
already a bay constable, and a business own-