November 2012
| Business World Magazine | 55
Pretzel Factory can cost anywhere from
$225,000 to $300,000. Over the last year,
they have looked at ways to decrease that
investment so people can readily grow with
them.
“
What we’ve done with them is cre-
ate a smaller, scaled-down version of our
traditional concept,” Ferrill explains. “We’ve
created a kiosk model that can be done in
as little as 300 to 400 feet.” At this size, the
expense of the equipment and the build out
is much less, so the investments only reach
around $150,000. This allows them to target
a whole new group of potential franchisees.
From a product standpoint, they’re al-
ways working on new products. They recent-
ly rolled out a pepperoni pretzel melt that
proved to be a big hit – the idea for which
actually originated with a franchisee. “We’re
getting really good feedback on that,” Ferrill
says.
Moving forward, Philly Pretzel will
continue to evolve and adapt to the chang-
ing market, and grow into a very strong East
Coast concept. Over the next five years, Fer-
rill envisions them going from 175 agree-
ments to 500. From that point, he says it is
not hard to imagine them expanding to the
West and reaching the rest of the country.