November 2012
| Business World Magazine | 39
PUBLIC EDUCATION
At LearningRx, marketing and educating
the public on brain training and brain plas-
ticity is their biggest obstacle because the
research – and the industry itself – is fair-
ly new. They have grown significantly just
by word-of-mouth and referrals, however.
Mitchell predicts their processes will help
them mainstream status sooner rather than
later. “The program is so good that it needs
to be everywhere. The product we have is in-
credible,” she says. “But it takes a lot of work
for people to understand what it means to
train the brain.”
In the last three years, the company has
expanded beyond the 50 States and are cur-
rently licensing in 21 countries. Their cur-
rent priority is ensuring all their products
are up-to-date with the latest and greatest re-
search standards. “We’re getting really good
at telling our story,” Mitchell says.
Looking longer term, the company is
primed for huge growth. Mitchell wants to
continue educating people on brain train-
ing and the need for it that already exists.
“
There’s a huge void in help and services
that people can get for learning disabilities,
ADHD or autism,” she says. “We fill that
void. We just have to be there when people
are ready.”