November 2012
| Business World Magazine | 37
erated by individuals from all over the pro-
fessional spectrum, from audiologists to psy-
chologists – from entrepreneurs to moms
and dads with kids of their own. LearningRx
owners include professionals as diverse an
audiologist fromWisconsin, a Dyslexia spe-
cialist in Louisiana and a clinical psycholo-
gist in California. Some have sold or left suc-
cessful practices to open a LearningRx center
as a way to give back to the community and
change lives.
Many LearningRx owners are also simply
moms and dads – parents of children whose
lives were transformed by the program.These
people come from every sort of business or
professional background, but are united in
the first-hand experience of the power of
brain training.
When evaluating prospective franchisees,
LearningRx seeks out people with excellent
communication skills. They want someone
with the ability to share the company’s story
and mission – describing what they do dur-
ing conversations with others. While sales
and networking skills are equally important,
they also need to be empathetic “first and
foremost,” Mitchell says. The other impor-
tant skill is marketing because it requires