November 2012
| Business World Magazine | 153
the same principles for raising and process-
ing excellent bison meat. “Once the herd
expanded, we were marketing animals into
Denver, Colorado and then we started on-
line sales a year and a half ago,” he says.
Marketing Director Stacy Tamerius
joined the company last year whenMiller be-
gan to expand operations. She came onboard
prior to launching their e-commerce site in
July 2011. “We decided to market it to the
online consumer direct and expanded into
a few more restaurants and grocery stores as
well,” she says.
DRY AGING
What sets NebraskaBison.com apart is the
quality control they exercise every step of the
way – from conception to the dinner plate.
A reason for the high quality is their unique
dry aging process, which increases the flavor