November 2012
| Business World Magazine | 149
consists of family-owned businesses, some
going back generations. The association of-
ten hears how much “fun” it is to work for
one of their member firms. This is also an
industry that requires a lot of hands-on in-
struction and display, as potential buyers
want to see, try and understand the product
prior to purchase.
“
Service is personal. It’s not just a job.
It’s part of their everyday lifestyle. What they
do fromMonday to Friday is also their hobby
and sport on the weekends,” Desmarais says.
INDUSTRY INTERESTS
There are several objectives of NASGW, in-
cluding promoting the common interest of
the sporting goods industry, encouraging the
highest standards of merchandising prac-
tices, maintaining an active liaison with the
trade associations of all other segments of
the industry, collecting and distributing in-
formation as to all matters or things pertain-
ing to sporting goods wholesalers, and con-
ducting and participating in sporting goods
shows and exhibitions.
The most valuable service they provide
is their annual NASGW Annual Meeting/
Expo. This event features new products and
services introduced in the industry, while
providing educational, marketing and com-
munications opportunities for the hunting
and shooting sports wholesaler, manufactur-
er and sales professional.
“
Ours is like the introduction of what’s
going to happen in 2013,” Desmarais says.
“
It’s a very intense event, with about 1,500
attendees and 400 exhibitors. It’s a major
networking and educational event providing