November 2012
| Business World Magazine | 145
(
physical stores), and shop both of those
channels at the same time,” he added.
THE FUTURE LANDSCAPE
Looking ahead to the longer term, RILA
aims to continue to grow and acquire new
members. Chroust says they will achieve that
aim by doing the same thing they have been
doing all along – staying focused on their
mission to serve their retailers on legislative,
regulatory and operational issues.
In five years, they envision all the lead-
ing retail brands to be part of RILA, advanc-
ing their interests within the federal and state
legislature, while addressing common issues
within operational areas. “We really are a
service organization – we focus on our retail
members’ needs first and foremost,” Chroust
concludes. “We let them guide us to where
they want us to make a difference.”