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| Business World Magazine |
November 2012
R
egardless of the product involved,
its transportation from manufac-
turer to market, from wholesaler
to distributor, includes so much more than
simply delivering things to wherever they
need to be. The getting it “there” on-time,
in the intended condition it should be, with
awareness as to what conditions exist that
would undermine the process, and knowing
the secondary load that will follow the first
load, even before... it is unloaded. It takes a
substantial load of time, energy and, no-duh,
money, to effectively monitor, measure and
make sense of it all. The actuality of this as-
pect of business operations has given rise to
companies who singularly serve in provid-
ing logistical systems that cater to transport
needs. Within that very specialized world,