November 2012
| Business World Magazine | 129
The company also puts a great deal of
effort into product execution – the part of
the process where they shape-correct their
coils, and ensure they are as “perfect as we
can make them,” Halliday says. “We really go
the extra mile to ensure the product is great.”
“
We put the right material on the job,
and make sure the right process steps are
included to execute at a very high level,” he
summarizes. “Then the customer has a suc-
cessful project, and when they have another
stainless steel opportunity they’ll prefer to
work with us.”
Even contractors – who can be resis-
tant to stainless steel because of the initial
cost – prefer to work with CMR for their
approach to risk management. “They don’t
need issues coming up, or complaints or
problems – that’s what really eats the money
up. It’s not how cheap the materials are, it’s