November 2012
| Business World Magazine | 121
and other architectural applications. Made
primarily from recycled material, CMR’s
products are also designed to last the life of
a building – without finish deterioration.
Even when the building is eventually torn
down, the intrinsic value of stainless steel
and titanium components makes them likely
candidates for further recycling.
“
There’s no degradation in quality
from recycling and re-melting stainless steel
parts,” Halliday says. “There’s no limit to a
downstream application of stainless steel.”
As a result, stainless steel designs have a low
environmental impact and generate long
term value to the building owner.
CONTRARIAN BROTHERS
Halliday started his career studying architec-
ture, having been attracted to the balance of
art and engineering the field required. Af-
ter school, he worked for a steel mill for 20
years, where he was put in charge of product