Retail Industry Leaders Association | 7 (physical stores), and shop both of those channels at the same time,” he added. THE FUTURE LANDSCAPE Looking ahead to the longer term, RILA aims to continue to grow and acquire new members. Chroust says they will achieve that aim by doing the same thing they have been doing all along – staying focused on their mission to serve their retailers on legislative, regulatory and operational issues. In five years, they envision all the leading retail brands to be part of RILA, advancing their interests within the federal and state legislature, while addressing common issues within operational areas. “We really are a service organization – we focus on our retail members’ needs first and foremost,” Chroust concludes. “We let them guide us to where they want us to make a difference.”
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