6 | Retail Industry Leaders Association tainability space, continually working to be more environmentally friendly,” Chroust says. “One of the great outcomes from striving to be ‘green’ is that retailers have made their processes more efficient and reduced costs.” Another key trend in the industry is multichannel retailing. Today’s retailer has to sell across a myriad of channels – including in-store, catalog over-the-phone, online and more recently, mobile platforms such as smartphones and tablets. “We are trying to make a seamless customer experience for the shopper,” he says. “We want our brands to resonate with consumers in a consistent, meaningful way across these channels.” Channels are blurring, and the game is changing, though. With the ubiquity of smartphones, “It is the first time in the history of retailing where we can take one channel (mobile devices) into another channel
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