Florida Assisted Living Association | 5 we are collectively committed to promoting excellence in the ALF industry. GREEN INITIATIVES FALA encourages our member ALFs to perform to the “greenest” of their ability. Many facilities have efficient recycling programs in place so residents can dispose of glass, paper, plastic and aluminum while reducing the amount of waste being transferred to area landfills. It not only helps the environment, but it allows residents to know they have made a difference. Reducing energy costs is another beneficial component in becoming eco-friendly. Converting incandescent bulbs to fluorescent bulbs and replacing old appliances can drastically reduce energy costs from month to month and is just another way our members are “going green.” We are proud that our members are looking to the future and want to operate their facilities in a way that is environmentally responsible. MARKETING FALA has a website, Facebook page, electronic newsletter and email-based messaging system. We strive to have open and frequent communication with our members. Social media has opened up a communication avenue that our members have enjoyed. We not only post timely and interesting information, but we can also share members’ accomplishments so other members can give feedback and congratulate them. We also enjoy sharing photos of events and newsworthy articles. FALA’s new electronic newsletter debuted in October 2012. The newsletter is called FALA Insider: News & Notes. The first issue featured information about
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