Boston Pizza | 17 To that point, Boston Pizza Communications Director Perry Schwartz says these days, the company spends less time promoting franchise opportunities because it is exceedingly busy fielding inquiries from those who want to be part of the franchise. “Investors are looking for something with a proven track record, brand recognition, that doesn’t only allow them to profit, but engage with a community beyond their four walls,” says Schwartz. “We recently went through our first store conversion, a situation involving a franchisee of another business which wasn’t doing so well. The owner converted his existing business into a Boston Pizza, and turned a problem into an opportunity.” The example of that owner, as Schwartz explains, is similar to the interactions that Boston Pizza is increasingly having with entrepreneurs today. As Schwartz says, “They’re looking for something greater in life and work, to be part of something bigger and better than they can do on their own, that’s what we’re providing at Boston Pizza.” Ken Otto Mark Pacinda, CEO
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