16 | Boston Pizza to celebrate, Pacinda says Boston Pizza is particularly excited by the potential for the future. At present, the company has unveiled a new design prototype in Edmonton, which serves as the model for which new locations will be designed, and existing locations will transition in accordance with a seven-year mandatory renovation clause contained within franchise agreements. Pacinda says this helps prevent environments from ever becoming too dated or static, and he thinks guests will love the new look which incorporates more brick and wood elements to impart a more inviting, yet contemporary aesthetic to complement the casual ambiance. As this design style increasingly evolves throughout locations, Pacinda says Boston Pizza can be anticipated to further grow locations beyond the 350 presently established. He says while growth rates declined during the height of the recession in 2008, he’s seen significant recovery in many markets which is now contributing to the brand’s expansion. While Boston Pizza began opening locations in America and Mexico some 14 years ago, Pacinda says he anticipates expanding of the brand’s presence in these markets in the not-so-distant future.
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