Beef ‘O’ Brady’s | 9 Beef ‘O’ Brady’s presence had expanded to more than 40 locations. Before FSC’s acquisition of Beef ‘O’ Brady’s, Walker says his company conducted a comprehensive assessment evaluating the aspects which particularly align with their understanding of what can be worked into a winning business model. Walker says FSC applies a number of metrics when determining which brand can be most capably grown, which includes evaluating unit-level economics and the strength of the brand in its respective category. The menu, the growth, its appeal with consumers; all contributed to make Beef ‘O’ Brady’s appealing to FSC. In 2002, Mellody would ultimately succumb after a long battle with cancer, but Beef ‘O’ Brady’s has stayed true to the original concept and unit owners have adhered to the values of good food, clean family fun and operations that not only cater to consumers, but also connect with their respective communities through their active support of philanthropic initiatives. The Brass Tap was actually begun in 2007 by a highly successful Tampa-based Beef ‘O’ Brady’s franchisee named Jeff Martin. Martin was inspired to develop a business model that could thrive on those who thirst for the beckoning of craft beer, equally succulent
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