Assisting Hands Home Care | 7 looking forward to a next 20 to 30 years of growth.” COMPASSIONATE HEARTS “The biggest quality we look for is compassion,” Kofoed says, explaining what the brand looks for in their new family members. “We know that most people can run this business if they have a compassionate heart.” Once somebody has joined the Assisting Hands family, they are provided with a “pre-training checklist” that helps them get a good start on setting up their business and preparing for the upcoming challenges. When that’s complete, they come to Arizona, where they are trained for a week in how to run a successful franchise by co-founder Gail Silverstein herself. “She wants to make sure everybody knows what she’s done to be very successful,” Kofoed says. Cline Waddell
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