6 | Assisting Hands Home Care Home Care owners to be more efficient in their franchise operations. His expertise – along with the expertise of co-founders Silverstein and Waddell – also attracts owners to the brand. Most importantly, the industry itself is an attractive one. According to the U.S. Census Bureau, over the next 20 years there will be 10,000 persons on average turning age 65 per day. Two-thirds of those people will need some type of long-term care in the future, and the majority of them will age at home. This makes the need for in-home senior care franchises significant – and it’s a need that will only continue to rise as Baby Boomers reach their senior years. “It’s a great demographic, it’s a great service,” Kofoed says. “Our business model is very strong. A lot of people have been very successful in this business already, and we’re CEO Lane Kofoed
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