4 | Assisting Hands Home Care and respect. The opportunity to make that kind of difference is one of the main factors that bring potential franchisees to the brand. Another factor is the company culture, says CEO Lane Kofoed. “Both of our founders care about everybody and want to make sure everybody succeeds,” he explains. “When they started franchising, they started helping each new franchise owner really get a feel for the business and helped them to grow. That created a culture where everybody helps each other, and everybody wants to see the other succeed.” Assisting Hands Home Care fosters that culture of cooperation with monthly meetings, wherein their franchise owners discuss their businesses and trade ideas, and the founders provide first-hand insight into the operation of a successful home care agency. The brand calls their culture their FOFO – their Family of Franchise Owners. At Assisting Hands, everybody cares about each other like a family. “Everything is based on everybody helping the other grow and become successful. That is really the founding principle that started the company,” Ko-
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