8 | Apricot Lane Boutique of their main priorities and a focus when selecting qualified franchisees “It’s a big part of who we are,” Petersen says. For example, they’ve recently developed a cause related fashion brand called 3Strands Global (www.3StrandsGlobal.com), which is near and dear to Petersen’s heart. The brand was created to fight and end sex trafficking around the world. “I became aware of this evil going on after hearing Don Brewster, founder of Agape International Missions (AIM) speak at our church about their efforts to rescue and restore victims of sex trafficking in Cambodia. We approached our franchise system and said, ‘We need to be about more than just opening stores and making money. How
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