6 | Apricot Lane Boutique support, networking, discounts and exclusive products, among others. “When you look at us as a franchise company, we’re supplying all that infrastructure and support for them to be successful,” he says. Beyond the financial requirements, Apricot Lane looks for franchisees that have a “passion for fashion.”Their ideal candidates are people who understand the industry, but they do not necessarily need a business or marketing background. Apricot Lane is also open to input from their franchisees. A significant number of ideas and solutions have come from franchisees, Petersen says. “A lot of franchisees come to us with varied backgrounds and experiences, which we like to tap into and is a big part of why we’re suc-
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