couplemoved into the building fromwhich
the first golf coursewas operated.
The first franchise operation sold two days
after it was listed, and the $30,000 fee
brought in by the transaction enabled the
couple to pay the last of the loans it had
takenout tomake the switch.
These days, 29 Monster Mini Golf
franchises are up and running in the United
States and Canada , a long s ide one
corporate-owned location in Las Vegas and
a 3 0 , 0 0 0 - s q u a r e - f o o t c o r p o r a t e
headquarters office in Providence, R.I. The
Nevada facility is co-branded with the rock
band, Kiss, primarily as a marketing vehicle
for rest of the operation.
The franchise locations adhere to a general
standard that Vitagliano likened to a Hard
Rock Café mentality – you know when
you’re in a location, even if they don’t look
the same. Each has its own original artwork
and she maintains a hands-on connection
by d e s i g n i ng e a c h l o c a t i on and
incorporating the company’s signature
monster vibe along with the given city’s or
region’s history.
Monster Mini Golf | BusinessWorld-Magazine | 6
