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maintained.
It worked with another Barbados entity
– Virgo Communications Inc. – to spread
the word using advertising and marketing,
and has employed a number of local ven-
dors with the ground-level tasks of changing
store-specific elements like building and sign
colors, canopy lights, dispensers, etc.
Rubis will complete the rebranding of the
former assets of Shell Jamaica – which in-
clude 53 gas stations and 33 trucks – by the
end of June. The acquisition was made in late
2012 and Rubis has an 18-month tempo-
rary license to use the Shell brand until the
transformation is complete. Rebranding of
