DTC | 9
provider will still be required to make sure
everything works as intended.
“That’s where we’ll come in and that’s
where our niche will be,” he says. “We’ll feed
you that technology and keep all of our cus-
tomers happy by giving them the level of ser-
vice that they can’t get anywhere else. At the
end of the day, we’re not going to be able to
compete with that big marketing machine,
but for those customers that want attention,
we’ll continue to do that and we’ll make the
most out of what we have and I think that’ll
make us successful here.
“For us, that’s what we need.”
