road, do you expect to be going just great
guns the next five years or what other things
might come up?
GRUHN:
We think things look very
bright for the future of boating. There are a
lot of really positive things going on. As an
industry, we’re looking at different
opportunities to create more awareness of
youth boating programs that are out there,
giving kids the opportunity to get out on
the water and enjoy being in a boat. We see
education, or rather, the lack of education,
as a barrier to entry to boating for people.
You walk into a boat show and you see all of
this beautiful fiberglass, and you want to
take part in it, but without the proper
education, it might be a little intimidating.
So we look at educational opportunities as
ways for us to get more people active and
give them a means and method to get into
boating. That’s a huge opportunity for us
and we see a lot of strong opportunities for
us to engage more people in the boating
lifestyle, show them how great it can be to
spend a day on the water with your family,
spend a weekend away on the water with
your family or friends and so forth. I think
we’ve got a really bright future, I think
there’s some really great things ahead of us
for this industry.
MRAA
| BusinessWorld-
Magazine
| 9
