St. Vincent Distillers | 9
“We didn’t want to market our products
and then not be able to supply them,” Ken-
rick Greaves said. “We concentrated on the
inside of the distillery, and we just got the
outside up to standard where we’re offering
rum tours and rum tastings. We’ve only been
pressing on our export ventures for the last
four years. It’s been increasing every year and
it’s very promising.”
Today, the full St. Vincent product line is
available in both the U.S. and England, while
only Sunset Strong Rum is sold in Canada,
where there’s a large population of Vincen-
tian diaspora. Local business on the island
still comprises about 98 percent of total sales,
but the export number is expected to rise
significantly in the future now that in-house
production improvements are complete.
Recent developments, particularly the re-
sults of the World Rum Awards, are also sig-
nificant.
“It’s huge. Huge,” Greaves said. “With
this recent award for Captain Bligh, I’ve
been getting inquiries from as far as Italy,
Germany and Australia. Two different states
in Australia have been asking for the rum.
I would say an award like this really weighs
hugely on our exports. It’s a very important
milestone for us to achieve.”
Nestled cozily in the rural foothills of the
