Page 5 - American Lighting Association

American Lighting Association | 5
mental groups and standard and code organi-
zations that influence how lighting products
are designed. The association supports ener-
gy-efficiency standards for lighting products,
including light bulbs and ceiling fans.
The ALA works closely with governmen-
tal organizations such as National Electrical
Manufacturers Association, U.S. Depart-
ment of Energy, U.S. Environmental Pro-
tection Agency, ENERGY STAR, National
Kitchen and Bath Association and the Il-
luminating Engineering Society of North
America, among many others.
“There are a few others who are also wor-
ried about these technical issues, but resi-
dential lighting has turned in the past few
years from a non-technical industry to one
that is fast becoming very technical,” Mc-
Gowan says, who is a lifelong member of the
Illuminating Engineering Society of North
America.
ALA also monitors the actions of legis-
lative and regulatory bodies, and represents
the industry’s interests in legislative matters,
McGowan says. “That’s one of the veins of
our existence – how do we keep track of that,
how do we minimize the cost burden, how
do we educate our members, many of whom
are not technical, and how to educate our
members to be able to respond to those de-
mands,” he explains.
The association’s drive to promote its
Terry K. McGowan