Triangle Distributing | 7
ship and the needs of the customer, a beer
sales rep can run the gamut from order-
taker to beer and beverage consultant.
While all this speaks to the work of a
distributor, the point here is that Triangle
Distributing Company is recognized as
one of the best in the business. It func-
tions on a higher level, and that could
be largely attributed to a higher focus
on values as indicated by Triangle’s ex-
ecutive leadership (and “values guru”)
known as Peter Heimark who represents
the third generation of a family with a dis-
tinguished legacy in the distribution busi-
ness. Lots of leaders speak with reverence
about “corporate values,” but Peter Hei-
mark recites the mantra on a higher level
and it’s obvious that the concept of team
is one the University of Southern Califor-
nia grad considers in nearly every waking
moment.
“My job is to make sure we have an en-
vironment where our employees, suppliers
and customers can grow and succeed,” he
said. “I believe in our eight shared values,
and I review all our decision-making to
ensure those values are the filter through
which decisions are made.
“I go to sleep thinking about whether
there is balance or even better congruity
between what our customers, suppliers
and employees see as their individual suc-
A small sample of our craft beer selection
