Franchise Business Review | 11
question of our survey and in every catego-
ry—training and support, leadership, mar-
keting and advertising, communication, and
technology.”
To compile data for the report, FBR in-
vited all North America-based franchise
companies to participate in a free franchi-
see satisfaction study. All active franchisees
within the participating system were given
the opportunity to answer questions ranking
their franchise in the areas of financial op-
portunity, training and support, leadership,
operations and product development, core
values (e.g., honesty and integrity of franchi-
sor), general satisfaction, and the franchisee
community. The list of top 50 companies in-
cluded Sotheby’s International Realty, Cer-
taPro Painters, Snap-on Tools, 1-800-GOT-
JUNK?, and Auntie Anne’s, to name some
of the few. The full report and list of Top 50
Multi-Unit Franchises is available Online at
FBR is striving to bring greater visibility
to their rewards program as they also strive to
provide services to an increasing number of
companies as well as the entrepreneurs who
are weighing business investment options.
Rowan raises a point which all is worthy of
consideration by all in business, regardless of
their business. “Have you had an indepen-
dent, outside company ask the questions and
present youwith the data you should know?”
she asks.
For those who would answer “No” - there
may be something very telling in the answer
to the only question that remains – Why
not?
