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| Wok Box Fresh Asian Kitchen
store in Portland, while two stores will be
opening in Phoenix in the first quarter of
2013.
The greater Dallas market will see a
new store opening around the same time.
They’re looking to add 30 new franchises na-
tionally in 2013, and another 50 every year
after that. “We’ve got tons of inquiries from
all over the States, but for us we really want
to focus on getting that foundation going
in certain key markets,” Eade says. Looking
ahead to their long-term future, Wok Box
hopes to see the major markets in Canada
reach 100-plus franchises. In the U.S., he
wants to see between 500 and 1,000 stores,
whenthey get the right partnerships and the
right people. They are also looking to expand
internationally, where there will be plenty
more opportunities for Wok Box to make a
name for themselves. Wok Box has started
this expansion in the Middle East, where a
location in Beirut, Lebannon has been pres-
ent for the past two years and locations in
Qatar are in negotiations to open in 2013.
“
Our goal is to be the leader in quick-
service Asian food. I think in North Ameri-
ca, we can definitely accomplish that,” Eade
concludes. “We’re a really exciting young
brand on the cusp.”