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| Five Star Painting
on costs for their online marketing program
and call centre, which makes for a healthy
brand presence and top-notch customer ser-
vice. “We attract a lot of people to something
like this because of the value proposition,” he
says.
A FIVE STAR JOB
What sets Five Star Painting apart from the
competition from a customer’s perspective
is their philosophy of delivering “Five Star
quality without the Five Star price.” They
provide a friendly, professional and honest
service at an affordable cost. People look at
their brand and know they’re getting the
quality of work and service they need – all
backed up by warranty. “They can feel con-
fident when they hire us,” Abbott says. “We
will be on time and on budget.”
Five Star is also upfront with custom-
ers about all costs involved – costs that will
not increase as a job goes on. Customers will
always be provided a written, detailed esti-
mate of the work to be finished along with
the warranty to ensure they’re happy. “The
price we’ve quoted them is the pricing they’re
going to get,” he says. That transparency goes
a long way to setting them apart from other