Page 5 - The Cleaning Authority
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The Cleaning Authority | 5
to as an ROE – a return on effort. The num-
ber of hours a day and days a week a franchi-
see puts into their business goes a long ways
in determining the amount of ROI they get.
“
Once you do put in the effort, you have our
model to develop the proper management
infrastructure so that you can remove your-
self and more or less become an absentee
owner,” Wexler says. “It’s about being very
dedicated, but ultimately it’s to develop the
infrastructure to be able to walk away.”
If the franchisee can walk away after
successfully building the infrastructure, they
can move on to other businesses or spend
more time with their family, whatever their
ROE is, Wexler says. “It’s about ROI and
ROE. A franchisee has to be able to achieve
