Charleston Aluminum | 9
and Eastern Canada – where they also deliv-
er. Their base is made up of some of the ma-
jor companies in their respective industries.
“
We have better material availability and
more competitive prices,” says Blakeney,
summarising what sets Charleston apart
from the pack. “We supply nationally, but in
every major city there are maybe five or six
metal distributors selling aluminum. They
mostly sell common alloy coils and general
engineering materials. We sell and focus on
high value added specialist materials, that we
can distribute nationwide.”
Charleston also goes out of its way to provide
a special service to their customer. “We’re al-
ways available, for example,” Blakeney says.
“
Nowadays everybody is lean and very busy.
But whenever you call Charleston Alumi-
num, somebody picks up the phone – a real
person. That’s just one of the many things we
do.”
“
We’ll work weekends and nights, customers
can call us at any time,” he continues. “And
even the executives here, we sell ourselves di-
rectly to the customers.” At Charleston, they
do not have a typical hierarchal structure –
Chris Ray, Director of Finance
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