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| Uptown Cheapskate
fashionable clothes and accessories, and how
to attract and retain customers and employ-
ees. The brand also has a marketing depart-
ment that can help franchise owners cre-
ate any type of advertisement they’d need,
whether it be for print, television, radio or
the web. “We have a myriad of different mar-
keting options to meet the needs of our indi-
vidual owners,” Scott says.
In addition, Uptown provides ongo-
ing accounting and operational support,
and sends corporate representatives for a
store visit and evaluation on a routine basis.
Even more, they host an annual meeting and
owner’s conference where their franchisees
exchange best practice. “We’re learning from
that as well,” Scott says. “We really do a lot to
foster communication between the franchi-
sees and the franchisor.”
“
We understand that we don’t know it
all,” he adds. “We’re still learning. Every day
we’re learning something new, and a lot of
what we learn comes from our different fran-
chise owners who are trying new things, vet-