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| Apricot Lane Boutique
of their main priorities and a focus when se-
lecting qualified franchisees “It’s a big part
of who we are,” Petersen says. For example,
they’ve recently developed a cause relat-
ed fashion brand called 3Strands Global
(
www.3StrandsGlobal.com)
, which is near
and dear to Petersen’s heart. The brand
was created to fight and end sex trafficking
around the world.
“
I became aware of this evil going
on after hearing Don Brewster, founder of
Agape International Missions (AIM) speak
at our church about their efforts to rescue
and restore victims of sex trafficking in Cam-
bodia. We approached our franchise system
and said, ‘We need to be about more than
just opening stores and making money. How