Big Apple Bagels | 7
for those who want it – “comfortable, yet ca-
sual,” as Cervini describes it.
OPEN COMMUNICATION
Big Apple Bagels employs 15 people at the
corporate level and operate 100 franchises.
They keep an open level of communication
with their staff and franchisees and encour-
age them to bring forth ideas and sugges-
tions, which develops positive professional
relationships. The best indicator of a well-
developed corporate culture is longevity of
staff – and at Big Apple Bagels, many of their
team have been there more than a decade.
“We can pick up the phone and talk to
the franchises or they can pick up the phone
and talk to us. We try to minimize the use of
voicemail,” Cervini says. “We firmly believe
talking to people one-on-one makes a big
difference.”
Franchisees are attracted by that open-
ness, as well as by the fact that the company